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Leveraging Open Innovation in typically the Customer Goods Sector

Leveraging Open Innovation in typically the Customer Goods Sector

For consumers today, the quick speed of development in technology related goods has resulted in similar expectations from some other everyday products. Consumers came to expect, and also demand, innovative products and solutions in almost every industry. Large organizations typically invest heavily in development and research. The driving force behind this goes beyond the bragging rights & patents to a very physical impact on the bottom line and profits. Yet, the tried and tested internal research and development model struggles to match the rate of innovation required.
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