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During the course of the preliminary study

During the course of the preliminary study

According on the marketing approach (Kotler and even Armstrong 2004), it is usually important for the planning of the services to become given by the marina (as well as by some other organization) – to start off with an awareness of this needs and desires of the marketplace. In that way, it will end up being possible to supply the requirements of the target market place in a manner that will satisfy the idea.
Through the course of typically the preliminary analysis (Raviv, 2001), which reviewed customer fulfillment with the services in the marinas in Israel, masters of sailing vessels were being asked about the mixture of services offered at the marina. Using the aspect analysis, we located 6-8 factors that clarify 69 percent of the dissimilarities of the items that comprised typically the questionnaire (see Appendix The for the particular detailed results of the factor analysis). The factors were:
Safety and professionalism and reliability, value of parking, cost of member club, ecological protection in addition to cleanness, crowding, ease of admittance, in addition to use of details.
The very first factor, security and seriousness, was composed of the using products in often the questionnaire: Professionalism and trust of flotta employees, know-how of yacht club employees, complimentary shown by employees, security of flotta as some sort of place to leave boats, security of marina as a host to fun, and compliance with basic safety guidelines at riva.
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