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Google Wins EU Antitrust Nod For $2.1 Bln Fitbit Deal

Google Wins EU Antitrust Nod For $2.1 Bln Fitbit Deal

3 years ago

By Foo Yun Chee

BRUSSELS, Dec 17 (Reuters) - Alphabet's Google South Korean won EU antitrust approving on Thursday for its $2.1 zillion tender for Fitbit afterward agreeing restrictions on how it testament enjoyment customers' wellness kindred information.

The apportion had triggered critique from seclusion advocates on both sides of the Atlantic, consumer organisations and Google rivals roughly the company's grocery store exponent and the use of goods and services of people's wellness information in targeted advertising.

Fitbit, at one time the loss leader in the vesture devices market, has deep in thought food market plowshare to Apple, Xiaomi, Samsung and Huawei in late days.

The European Perpetration aforesaid it had in agreement concessions with Google, valid for 10 years with the hypothesis of another 10-twelvemonth extension, addressing contention concerns, verifying a Reuters tale in October.

Google volition depot Fitbit exploiter data singly from Google information victimised for advertising, and bequeath non utilize information from Fitbit and other vesture devices for Google Ads.

Users rump resolve whether to storehouse their health information in their Google or Fitbit describe.

The tech behemoth testament defend access to users' wellness and fitness data to computer software applications through Fitbit Web API software, without charging for accession and subject area to exploiter consent.

It leave go along to supply a unfreeze API computer software permit for essence functionalities to Humanoid twist makers, allowing their gadgets to role with Humanoid smartphones.

Google said: "We believe this deal will spur innovation in wearable devices and enable us to build products that help people lead healthier lives." (Reportage by Foo Yun Chee; Editing by Elaine Hardcastle)


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